Unlocking the Power of Serverless: Coca-Cola's Success Story


In today's rapidly evolving digital landscape, businesses must be nimble and adaptable to stay competitive. As CEOs, CTOs, and COOs from diverse industries and company sizes have come to realize, harnessing the power of cloud-based solutions such as Amazon Web Services (AWS) can unlock incredible potential for growth and operational efficiency. In this blog post, we will explore how AWS can help businesses revolutionize their operations through serverless applications and why partnering with BeCloud, an expert in AWS, can propel your business forward.

The Rise of Cloud Computing and Serverless Architectures

The rise of cloud computing has been nothing short of phenomenal. With over 80% of businesses utilizing cloud computing and more than half of them already embracing serverless architecture, this trend shows no signs of slowing down. One can't help but be captivated by the astounding possibilities that serverless applications offer to businesses.

The Unparalleled Benefits of AWS Serverless Applications

 AWS serverless applications empower businesses to streamline their operations, reduce costs, and achieve exceptional levels of efficiency. By leveraging the power of AWS, you can transform various aspects of your business:

1. Optimize Your Supply Chain

Supply chain optimization is crucial for businesses looking to stay ahead of the competition. AWS serverless applications can help you gain real-time insights into your supply chain, identify potential bottlenecks, and proactively address issues before they escalate. With these powerful tools at your disposal, you can create a more efficient, cost-effective, and resilient supply chain.

2. Streamline Customer Service Operations

Exceptional customer service is the cornerstone of any successful business. AWS serverless applications can help you automate routine tasks, freeing up your customer service team to focus on providing personalized, high-quality support. With features such as natural language processing and machine learning, serverless applications can help you gain valuable insights into customer behavior, enabling you to improve your overall customer experience.

3. Improve Internal Workflows

Efficient internal workflows are key to keeping your business running smoothly. AWS serverless applications can help you streamline these processes by automating repetitive tasks, enabling real-time collaboration, and providing powerful analytics tools. By improving internal efficiency, you can enhance productivity, reduce operational costs, and ultimately drive business growth.

Coca-Cola's Success Story: A Bold Leap into Serverless

Before making the leap to serverless, Coca-Cola had been using six EC2 T2.Medium machines to operate their older vending machines, which were around 10 to 12 years old. These machines offered a range of functionalities and needed to be maintained to deliver the best possible customer experience. The annual cost of operating these machines, including automation, elastic load balancer, management, and security, amounted to a staggering $12,864.

With the rapid advancements in technology, Coca-Cola knew they needed to find a more efficient and cost-effective solution to stay ahead of the curve. The company decided to investigate serverless as a potential alternative, hoping it could provide the necessary features and performance while reducing costs.

After moving to a serverless framework, Coca-Cola was astonished by the results. The annual cost for all the features needed to run their vending machines plunged from $12,864 to just $4,490 – a remarkable 65% reduction in expenses! This cost saving was calculated based on the 30 million requests they were receiving at the time. Connor, a representative from Coca-Cola, shared at an AWS re:Invent event that the break-even point, where traditional infrastructure-as-a-service would start to make sense, would be around 80 million calls per month. This figure is a whopping three times the number of requests they were experiencing at the time, showcasing the immense value serverless technology brought to the table.

The Emotional Impact of Coca-Cola's Serverless Success

The incredible transformation Coca-Cola experienced after switching to serverless is truly awe-inspiring. Imagine the excitement and pride felt by their team as they witnessed the dramatic reduction in costs and the newfound agility and efficiency in their operations. This monumental shift undoubtedly instilled a renewed sense of passion and motivation within the company, empowering them to continue innovating and delivering exceptional customer experiences.
Coca-Cola's success story serves as an inspiring example for businesses worldwide, demonstrating the power of serverless technology in driving growth and efficiency. By embracing serverless, companies can unlock a world of possibilities, transforming their operations and reaping the benefits of reduced costs and increased agility.

Learn from Coca-Cola's Journey

If Coca-Cola's journey has inspired you to consider making the leap to serverless, it's essential to partner with an experienced and passionate team that can help you navigate the transition. At BeCloud, our dedicated team of developers and consultants is ready to work with you to identify the best opportunities to implement serverless solutions within your business.
Just as Coca-Cola discovered the transformative power of serverless, your business can also experience the same excitement and sense of achievement as you watch costs decrease and efficiency soar. Let BeCloud guide you through this journey, helping you embrace the future of business operations and unlock the full potential of AWS serverless applications.


Coca-Cola's astounding success in transitioning to serverless technology serves as a beacon of inspiration and a testament to the immense potential that AWS and serverless applications can bring to businesses worldwide. By partnering with a company like BeCloud, you can leverage the power of AWS to revolutionize your operations, reduce costs, and achieve unprecedented levels of efficiency.

Don't let your business be left behind – take inspiration from Coca-Cola's journey, and seize the incredible opportunities that await you in the world of serverless technology. Contact BeCloud today and let us help you embark on a journey filled with excitement, innovation, and success.

James Phipps 16 April, 2023
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